Tuesday 28 July 2009

Brewdog Brewery Under Fire!



The legendary Scottish craft brewery Brewdog has was under fire yesterday from critics and various newspapers.

The award winning brewery has released the new batch of Tokyo at 18.2% ABV (last year's was 12% ABV)
This highly anticipated beer is brewed with jasmine and cranberries in the kettle and then dry-hopped with bucket loads of American hops. After dry-hopping Brewdog then age the beer on fantastic French toasted vanilla oak chips for 4 weeks. The beer is fermented with a champagne yeast and uses an insane amount of malt.

All sounds great doesn't it?
Well not according to the Alcohol Focus Scotland chief executive Jack Law, who claims that beers with such a high ABV (alcohol by volume) could cause as much damage as binge drinking! "This company is completely deluded if they think that an 18.2% ABV beer will help solve Scotland's alcohol problems," he said. "It is utterly irresponsible to bring out a beer which is so strong at a time when Scotland is facing unprecedented levels of alcohol-related health and social harm. "Just one bottle of this beer contains six units of alcohol - twice the recommended daily limit."

I personally can't see what all the fuss is about! Brewdog are only releasing a small batch of 3000 samples of Brewdog Tokyo. The beer can be ordered from the Brewdog website here and can be delivered outside of the UK. These 3000 bottles will go all over the place (to be precise Around 2,000 bottles have been sold to retailers abroad, and only 1,000 remain in the UK)so our friend Jack Law doesn't really have to worry about the "Scotland's alcohol problems" as the UK let alone Scotland won't be the sole receiver of this devilish beer.



"All we can see is that it will add to the binge drinking culture. They are promoting the high ABV which they should not be allowed to do." says Sarah Matthews from the British Liver Trust.

Brewdog have priced the beer at just shy of £10 pounds per 330ml bottle and encouraged it as a beer to savor. At this price I can't really see any binge drinkers forking out £10 for 330ml of drunken fun! Binge drinkers have little interest in this kind of beer. They are far more likely to pop down to the local CO-OP and spend £3 on a litre and a half of white lightning! Never mind faffing about online and waiting patiently for their £10 bottle of tiny Tokyo. Brewdog Tokyo is marketed to people who enjoy and understand beer not hoodlums.

The ABV is so high as it is used as a backbone to maintain the unique body and flavours of this very special beer.

Health campaigners should find something far more important to worry about and take a step back to admire this outstanding technical achievement!


BREWDOG BEERS AVAILABLE HERE AT BEERHERE.CO.UK

No comments: